All numbers synthetic.
The pipeline is real. Generated by scheduled imports, same shape as a live client report.
Last refresh: 31 Oct 2026, 06:00 UK
CASE FILE 01
ACME INC
"Genuine Certified Surplus!"
Novelty industrial supplies · mail order · est. fiction
Anvils next-day. Dynamite while stocks last. This page demonstrates the full reporting surface I deploy for paying clients: GA4, Search Console, Tag Manager, plus paid and organic across Facebook, Instagram, YouTube and TikTok.
Overview
Cross-channel snapshot, last 30 days
Synthetic numbers driven by the scheduled pipeline. Compare with prior 30 days to see direction. Hover any tile for the active date range.
GA4 sessions
87.5k
-9.0%
GSC clicks
30.2k
+21.3%
GTM tags firing
14/14
Last publish 31/10/2026
FB reach
464.7k
Spend US$8,295
IG followers
23.4k
+4.2%
YT views
745.2k
+64.8%
TT views
1.3m
-6.3%
GA4
Google Analytics 4
Click any card to switch the chart below. Same pattern across every section.
Sessions per day, last 90 days
87,485 last 30d total
-9.0%
vs prior 30d
Channel mix · 30d
| Channel | Sessions | Share | Conv |
|---|---|---|---|
| Organic Search | 24,920 | 28.5% | 931 |
| Paid Search | 10,642 | 12.2% | 455 |
| Display | 10,244 | 11.7% | 236 |
| 10,054 | 11.5% | 304 | |
| Organic Social | 9,459 | 10.8% | 220 |
| Direct | 9,105 | 10.4% | 350 |
| Paid Social | 8,743 | 10.0% | 243 |
| Referral | 4,317 | 4.9% | 151 |
Top pages · 30d
| Page | Sessions | Conv |
|---|---|---|
| / | 22,870 | 472 |
| /shop | 14,235 | 496 |
| /shop/dynamite | 9,178 | 355 |
| /shop/portable-hole | 6,455 | 176 |
| /shop/anvils | 5,975 | 250 |
| /shop/rocket-skates | 5,611 | 143 |
| /about | 5,167 | 131 |
| /contact | 4,767 | 98 |
| /blog/how-to-catch-roadrunner | 3,711 | 168 |
| /delivery | 3,619 | 96 |
Top events · 30d
| Event | Count |
|---|---|
| purchase | 13,165 |
| click_catalogue | 10,822 |
| video_play | 10,349 |
| add_to_cart | 9,290 |
| search | 8,806 |
| newsletter_signup | 4,155 |
Countries · 30d
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 17.2% |
| Mexico | 11.2% |
| Australia | 13.0% |
| Spain | 9.3% |
Search Console
Google Search Console
Click any card to switch the chart. Position is an inverse metric (lower is better).
Clicks per day, last 90 days
30,231 last 30d total
+21.3%
vs prior 30d
Top queries · 30d
| Query | Clicks | Imp | CTR | Pos |
|---|---|---|---|---|
| portable hole how it works | 262 | 4,287 | 6.1% | 11.0 |
| jet pogo stick | 256 | 4,290 | 6.0% | 16.4 |
| buy acme dynamite uk | 107 | 2,100 | 5.1% | 4.0 |
| is acme legit | 90 | 3,890 | 2.3% | 15.1 |
| acme anvil price | 85 | 2,647 | 3.2% | 7.8 |
| best anvil 50kg | 84 | 3,540 | 2.4% | 12.4 |
| fastest anvil delivery | 83 | 4,345 | 1.9% | 20.9 |
| iron bird seed pellets | 80 | 1,870 | 4.3% | 19.3 |
| acme returns policy | 66 | 1,689 | 3.9% | 18.3 |
| acme catalogue 2026 | 41 | 1,336 | 3.1% | 22.1 |
| roadrunner trap | 37 | 672 | 5.5% | 19.0 |
| acme dynamite review | 29 | 403 | 7.2% | 13.9 |
Top pages · 30d
| Page | Clicks | Imp | CTR |
|---|---|---|---|
| /blog/anvil-buying-guide | 167 | 3,837 | 4.3% |
| / | 158 | 3,214 | 4.9% |
| /delivery | 138 | 2,679 | 5.1% |
| /shop | 98 | 1,678 | 5.8% |
| /shop/dynamite | 96 | 3,329 | 2.9% |
| /returns | 85 | 2,604 | 3.3% |
| /contact | 55 | 1,856 | 3.0% |
| /about | 38 | 1,348 | 2.8% |
| /shop/rocket-skates | 28 | 543 | 5.2% |
| /blog/how-to-catch-roadrunner | 18 | 836 | 2.1% |
Tag Manager
Google Tag Manager
Live tag inventory and recent fires, pulled from the Tag Manager API.
Container
GTM-KX3PLM2
Default Workspace
Tags configured
14
14 firing
Triggers
9
Last publish
31 Oct
Tag inventory
| Tag | Type | Trigger | Fires 30d | Status |
|---|---|---|---|---|
| GA4 - Config | GA4 Configuration | All Pages | 55,303 | firing |
| GA4 - Purchase | GA4 Event | Custom Event - Purchase | 61,797 | firing |
| GA4 - Lead | GA4 Event | Custom Event - Lead | 76,051 | firing |
| GA4 - Add to Cart | GA4 Event | Click - Add to Cart | 26,389 | firing |
| GA4 - Scroll 50 | GA4 Event | Scroll 50% | 79,390 | firing |
| Floodlight - DV360 Sales | Floodlight Sales | Custom Event - Purchase | 71,458 | firing |
| Floodlight - DV360 Counter | Floodlight Counter | All Pages | 28,396 | firing |
| Google Ads - Conv (Purchase) | Google Ads Conversion | Custom Event - Purchase | 34,964 | firing |
| Meta - Page View | Meta Pixel | All Pages | 35,976 | firing |
| Meta - Purchase | Meta Pixel | Custom Event - Purchase | 36,503 | firing |
| TikTok - Page View | TikTok Pixel | All Pages | 77,589 | firing |
| TikTok - Complete Payment | TikTok Pixel | Custom Event - Purchase | 48,286 | firing |
| Clarity - Inject | Clarity | All Pages | 8,528 | firing |
| Phone Click Tracker | GA4 Event | Click - Phone | 66,601 | firing |
Recent tag fires (debug log)
31 Oct, 05:41
GA4 - Config
Video Play · success
31 Oct, 04:44
Floodlight - DV360 Counter
Form Submit · success
31 Oct, 04:18
Clarity - Inject
Custom Event - Purchase · success
31 Oct, 01:24
TikTok - Page View
Click - Phone · success
30 Oct, 23:46
Floodlight - DV360 Sales
All Pages · success
30 Oct, 19:57
Meta - Page View
Scroll 50% · success
30 Oct, 19:06
Floodlight - DV360 Sales
Click - Phone · success
30 Oct, 18:44
Floodlight - DV360 Sales
Custom Event - Purchase · blocked-by-consent
30 Oct, 18:17
Floodlight - DV360 Sales
Scroll 50% · success
30 Oct, 17:52
GA4 - Add to Cart
Custom Event - Lead · success
30 Oct, 17:27
Floodlight - DV360 Counter
Scroll 50% · success
30 Oct, 15:11
TikTok - Complete Payment
Custom Event - Lead · success
30 Oct, 14:47
GA4 - Scroll 50
Form Submit · success
30 Oct, 12:02
Meta - Page View
Custom Event - Purchase · success
30 Oct, 10:33
GA4 - Scroll 50
Custom Event - Purchase · success
30 Oct, 09:53
Google Ads - Conv (Purchase)
Scroll 50% · success
30 Oct, 09:24
Meta - Page View
All Pages · success
30 Oct, 08:31
GA4 - Scroll 50
Custom Event - Purchase · success
Recent publish history
| Version | Published | Changes | Notes |
|---|---|---|---|
| v29 | 31/10/2026 | 3 | New consent block |
| v28 | 22/10/2026 | 1 | New consent block |
| v27 | 19/10/2026 | 5 | Phone click event |
| v26 | 10/10/2026 | 3 | Clarity setup |
| v25 | 07/10/2026 | 5 | Clarity setup |
| v24 | 28/09/2026 | 4 | New consent block |
Facebook
Facebook page & ads
Click any card to switch the chart. Ad spend runs on a separate flight cadence.
Reach per day, last 90 days
464.7k last 30d total
Top posts · 30d
| Post | Reach | Reacts | Comments | Shares |
|---|---|---|---|---|
| New drop. Genuine ACME dynamite. Bumper packs back in stock. | 6,628 | 185 | 19 | 36 |
| Anvil season. 50kg or 500kg. We deliver same week. | 16,215 | 878 | 123 | 103 |
| Behind the scenes at the rocket skate lab. | 3,538 | 196 | 11 | 5 |
| Customer story. He says it changed his life. Roadrunner is still loose. | 14,365 | 471 | 31 | 81 |
| Reel: how the portable hole actually folds. | 7,725 | 298 | 44 | 14 |
Audience age
18-2431.1%
25-3420.1%
35-4414.3%
45-5412.0%
55-6411.4%
65+11.1%
F 43.6% · M 54.3% · Other 3.0%
Ad campaigns · 30d
| Campaign | Spend | CTR | CPA | Status |
|---|---|---|---|---|
| Anvil Q3 Prospecting | US$4,189 | 1.31% | US$19.73 | paused |
| Dynamite Bulk Retarget | US$4,859 | 2.62% | US$45.44 | active |
| Rocket Skates Launch | US$1,006 | 1.95% | US$40.88 | active |
| Portable Hole Lookalike US | US$3,626 | 2.96% | US$34.23 | active |
| Newsletter Subscribers Retarget | US$4,142 | 2.76% | US$27.05 | paused |
Instagram
Instagram organic
Click any card to switch the chart. Followers accretes; reach and reel plays spike per post.
Followers, last 90 days
23,356 current
+4.2%
vs prior 30d
Top posts · 30d
| Type | Caption | Reach | Likes | Saves | Shares |
|---|---|---|---|---|---|
| Reel | New drop. Genuine ACME dynamite. Bumper packs back in stock. | 17,012 | 742 | 283 | 193 |
| Carousel | Anvil season. 50kg or 500kg. We deliver same week. | 3,811 | 244 | 63 | 56 |
| Photo | Behind the scenes at the rocket skate lab. | 18,261 | 1,384 | 185 | 310 |
| Reel | Customer story. He says it changed his life. Roadrunner is still loose. | 18,689 | 1,240 | 158 | 313 |
| Reel | Reel: how the portable hole actually folds. | 10,947 | 742 | 184 | 151 |
Audience cities
New York18.3%
London17.1%
Manchester13.7%
Los Angeles12.6%
Sydney10.6%
Toronto10.4%
YouTube
YouTube channel
Click any card to switch the chart. Views can spike hard on a viral upload.
Views per day, last 90 days
745.2k last 30d total
+64.8%
vs prior 30d
Top videos · 30d
| Title | Views | Avg duration | CTR |
|---|---|---|---|
| How To Catch A Roadrunner | ACME Field Guide #1 | 45,956 | 1m 53s | 6.44% |
| Anvil Drop Test from 200ft | The Slo-mo Edition | 43,405 | 4m 23s | 11.64% |
| Unboxing the Jet-Propelled Pogo Stick | 83,990 | 3m 12s | 10.16% |
| We Built A Working Portable Hole. Here Is What Happened. | 22,091 | 2m 34s | 10.26% |
| Top 5 Dynamite Mistakes | ACME Safety Series | 18,380 | 2m 07s | 11.68% |
Traffic sources
YouTube search34.5%
Suggested videos30.5%
External15.6%
Browse features11.3%
Direct or unknown8.0%
Audience retention sample
x: 0–100% of video duration · y: % of viewers still watching
TikTok
TikTok channel
Click any card to switch the chart. Views on TikTok have heavy viral tails.
Views per day, last 90 days
1.3m last 30d total
-6.3%
vs prior 30d
Top videos · 30d
| Caption | Views | Likes | Shares | Comp% |
|---|---|---|---|---|
| POV: you ordered an anvil and the delivery man is wearing roller skates | 191,251 | 26,903 | 6,085 | 47.2% |
| Dynamite arrived in 24 hours. Worth it. | 79,055 | 11,681 | 1,681 | 56.4% |
| Portable hole life hack #1 | 96,308 | 8,812 | 2,777 | 58.2% |
| I tested the rocket skates so you do not have to | 377,452 | 56,578 | 8,794 | 65.1% |
| Roadrunner update day 47 | 46,644 | 5,553 | 1,506 | 41.1% |
Audience age
13-1712.7%
18-2428.8%
25-3429.9%
35-449.2%
45-549.9%
55+9.5%
Top countries
| Country | Share |
|---|---|
| Australia | 19.5% |
| Canada | 18.8% |
| United States | 16.4% |
| Mexico | 15.2% |
| Spain | 13.1% |
About this file. Acme Inc is a fictional placeholder, no real company depicted, all numbers are generated daily by a scheduled job on my droplet. For real clients I follow the same pattern but deploy the pipeline under their infrastructure.