All numbers synthetic.
The pipeline is real. Generated by scheduled imports, same shape as a live client report.
Last refresh: 30 Aug 2026, 07:00 UK
CASE FILE 01
ACME INC
"Genuine Certified Surplus!"
Novelty industrial supplies · mail order · est. fiction
Anvils next-day. Dynamite while stocks last. This page demonstrates the full reporting surface I deploy for paying clients: GA4, Search Console, Tag Manager, plus paid and organic across Facebook, Instagram, YouTube and TikTok.
Overview
Cross-channel snapshot, last 30 days
Synthetic numbers driven by the scheduled pipeline. Compare with prior 30 days to see direction. Hover any tile for the active date range.
GA4 sessions
78.3k
-6.6%
GSC clicks
25k
-11.5%
GTM tags firing
10/14
Last publish 28/08/2026
FB reach
426.6k
Spend US$6,760
IG followers
19.6k
+3.7%
YT views
387.2k
-23.1%
TT views
1.2m
-20.4%
GA4
Google Analytics 4
Click any card to switch the chart below. Same pattern across every section.
Sessions per day, last 90 days
78,285 last 30d total
-6.6%
vs prior 30d
Channel mix · 30d
| Channel | Sessions | Share | Conv |
|---|---|---|---|
| Organic Search | 24,741 | 31.6% | 1,017 |
| Paid Search | 11,771 | 15.0% | 244 |
| Direct | 9,986 | 12.8% | 255 |
| Organic Social | 9,871 | 12.6% | 188 |
| Referral | 9,784 | 12.5% | 239 |
| Display | 4,884 | 6.2% | 193 |
| Paid Social | 3,977 | 5.1% | 158 |
| 3,271 | 4.2% | 117 |
Top pages · 30d
| Page | Sessions | Conv |
|---|---|---|
| / | 21,592 | 434 |
| /shop | 10,406 | 490 |
| /shop/dynamite | 7,376 | 211 |
| /shop/anvils | 6,818 | 233 |
| /shop/rocket-skates | 6,142 | 190 |
| /delivery | 5,301 | 114 |
| /about | 4,214 | 120 |
| /shop/portable-hole | 3,987 | 190 |
| /blog/anvil-buying-guide | 3,626 | 162 |
| /returns | 3,618 | 76 |
Top events · 30d
| Event | Count |
|---|---|
| click_catalogue | 13,118 |
| begin_checkout | 13,073 |
| purchase | 9,581 |
| add_to_cart | 7,559 |
| search | 6,336 |
| view_item | 4,315 |
Countries · 30d
| Country | Share |
|---|---|
| United States | 33.5% |
| United Kingdom | 18.5% |
| Mexico | 10.7% |
| Australia | 11.9% |
| Spain | 8.4% |
Search Console
Google Search Console
Click any card to switch the chart. Position is an inverse metric (lower is better).
Clicks per day, last 90 days
25,004 last 30d total
-11.5%
vs prior 30d
Top queries · 30d
| Query | Clicks | Imp | CTR | Pos |
|---|---|---|---|---|
| acme catalogue 2026 | 224 | 3,375 | 6.6% | 19.8 |
| acme dynamite review | 221 | 3,320 | 6.7% | 11.4 |
| iron bird seed pellets | 119 | 2,177 | 5.5% | 23.7 |
| best anvil 50kg | 109 | 1,469 | 7.4% | 8.5 |
| acme anvil price | 97 | 1,327 | 7.3% | 16.4 |
| spring-loaded boxing glove | 82 | 3,903 | 2.1% | 10.2 |
| is acme legit | 80 | 4,315 | 1.8% | 2.7 |
| acme returns policy | 66 | 1,553 | 4.3% | 12.8 |
| jet pogo stick | 50 | 891 | 5.6% | 17.8 |
| acme dynamite bulk discount | 42 | 900 | 4.7% | 11.6 |
| fastest anvil delivery | 42 | 2,190 | 1.9% | 10.3 |
| rocket roller skates review | 38 | 1,387 | 2.7% | 10.6 |
Top pages · 30d
| Page | Clicks | Imp | CTR |
|---|---|---|---|
| /shop/dynamite | 189 | 3,310 | 5.7% |
| /shop/anvils | 184 | 3,618 | 5.1% |
| /delivery | 174 | 3,936 | 4.4% |
| / | 158 | 3,512 | 4.5% |
| /blog/how-to-catch-roadrunner | 152 | 3,811 | 4.0% |
| /shop/portable-hole | 128 | 3,134 | 4.1% |
| /contact | 101 | 2,499 | 4.0% |
| /about | 93 | 1,526 | 6.1% |
| /returns | 71 | 3,004 | 2.4% |
| /shop | 56 | 1,750 | 3.2% |
Tag Manager
Google Tag Manager
Live tag inventory and recent fires, pulled from the Tag Manager API.
Container
GTM-KX3PLM2
Default Workspace
Tags configured
14
10 firing
Triggers
9
Last publish
28 Aug
Tag inventory
| Tag | Type | Trigger | Fires 30d | Status |
|---|---|---|---|---|
| GA4 - Config | GA4 Configuration | All Pages | 69,597 | firing |
| GA4 - Purchase | GA4 Event | Custom Event - Purchase | 5,292 | paused |
| GA4 - Lead | GA4 Event | Custom Event - Lead | 77,708 | firing |
| GA4 - Add to Cart | GA4 Event | Click - Add to Cart | 45,463 | firing |
| GA4 - Scroll 50 | GA4 Event | Scroll 50% | 40,586 | paused |
| Floodlight - DV360 Sales | Floodlight Sales | Custom Event - Purchase | 33,242 | firing |
| Floodlight - DV360 Counter | Floodlight Counter | All Pages | 19,958 | paused |
| Google Ads - Conv (Purchase) | Google Ads Conversion | Custom Event - Purchase | 60,881 | firing |
| Meta - Page View | Meta Pixel | All Pages | 31,580 | firing |
| Meta - Purchase | Meta Pixel | Custom Event - Purchase | 75,092 | paused |
| TikTok - Page View | TikTok Pixel | All Pages | 63,300 | firing |
| TikTok - Complete Payment | TikTok Pixel | Custom Event - Purchase | 42,600 | firing |
| Clarity - Inject | Clarity | All Pages | 30,728 | firing |
| Phone Click Tracker | GA4 Event | Click - Phone | 55,913 | firing |
Recent tag fires (debug log)
30 Aug, 06:55
Google Ads - Conv (Purchase)
Click - Add to Cart · success
30 Aug, 05:37
Floodlight - DV360 Sales
Click - Add to Cart · success
30 Aug, 05:32
GA4 - Config
Scroll 50% · success
30 Aug, 00:44
Meta - Page View
Form Submit · success
29 Aug, 22:23
Clarity - Inject
Form Submit · success
29 Aug, 20:57
GA4 - Scroll 50
Custom Event - Lead · success
29 Aug, 20:50
TikTok - Page View
Scroll 50% · blocked-by-consent
29 Aug, 20:46
Floodlight - DV360 Counter
Form Submit · success
29 Aug, 20:34
TikTok - Complete Payment
Custom Event - Purchase · success
29 Aug, 20:28
Floodlight - DV360 Counter
Custom Event - Purchase · success
29 Aug, 19:29
TikTok - Page View
Scroll 75% · success
29 Aug, 18:03
GA4 - Add to Cart
Video Play · success
29 Aug, 17:21
GA4 - Config
Click - Add to Cart · success
29 Aug, 15:04
Meta - Purchase
Form Submit · success
29 Aug, 13:18
Clarity - Inject
Custom Event - Purchase · blocked-by-consent
29 Aug, 11:37
Floodlight - DV360 Counter
Video Play · success
29 Aug, 10:29
GA4 - Lead
Scroll 50% · success
29 Aug, 10:11
TikTok - Complete Payment
Click - Add to Cart · success
Recent publish history
| Version | Published | Changes | Notes |
|---|---|---|---|
| v27 | 28/08/2026 | 3 | Floodlight DV360 added |
| v26 | 21/08/2026 | 2 | Purchase tag refactor |
| v25 | 15/08/2026 | 4 | Phone click event |
| v24 | 10/08/2026 | 5 | New consent block |
| v23 | 05/08/2026 | 5 | New consent block |
| v22 | 28/07/2026 | 1 | Phone click event |
Facebook
Facebook page & ads
Click any card to switch the chart. Ad spend runs on a separate flight cadence.
Reach per day, last 90 days
426.6k last 30d total
Top posts · 30d
| Post | Reach | Reacts | Comments | Shares |
|---|---|---|---|---|
| New drop. Genuine ACME dynamite. Bumper packs back in stock. | 14,480 | 683 | 49 | 26 |
| Anvil season. 50kg or 500kg. We deliver same week. | 15,736 | 815 | 62 | 29 |
| Behind the scenes at the rocket skate lab. | 7,621 | 405 | 28 | 26 |
| Customer story. He says it changed his life. Roadrunner is still loose. | 5,627 | 313 | 32 | 20 |
| Reel: how the portable hole actually folds. | 15,650 | 599 | 72 | 86 |
Audience age
18-2431.9%
25-3420.4%
35-4415.9%
45-5412.5%
55-649.4%
65+9.9%
F 44.0% · M 51.2% · Other 3.0%
Ad campaigns · 30d
| Campaign | Spend | CTR | CPA | Status |
|---|---|---|---|---|
| Anvil Q3 Prospecting | US$2,980 | 1.34% | US$28.21 | paused |
| Dynamite Bulk Retarget | US$4,499 | 1.87% | US$43.81 | active |
| Rocket Skates Launch | US$1,486 | 2.17% | US$17.64 | active |
| Portable Hole Lookalike US | US$1,112 | 1.88% | US$16.02 | active |
| Newsletter Subscribers Retarget | US$2,744 | 1.26% | US$34.76 | active |
Instagram
Instagram organic
Click any card to switch the chart. Followers accretes; reach and reel plays spike per post.
Followers, last 90 days
19,640 current
+3.7%
vs prior 30d
Top posts · 30d
| Type | Caption | Reach | Likes | Saves | Shares |
|---|---|---|---|---|---|
| Reel | New drop. Genuine ACME dynamite. Bumper packs back in stock. | 5,407 | 335 | 102 | 33 |
| Carousel | Anvil season. 50kg or 500kg. We deliver same week. | 8,744 | 450 | 119 | 76 |
| Photo | Behind the scenes at the rocket skate lab. | 5,140 | 328 | 87 | 86 |
| Reel | Customer story. He says it changed his life. Roadrunner is still loose. | 8,335 | 696 | 129 | 130 |
| Reel | Reel: how the portable hole actually folds. | 20,143 | 1,779 | 369 | 304 |
Audience cities
New York19.6%
Birmingham19.6%
Madrid15.7%
Los Angeles14.3%
Toronto10.8%
Manchester7.4%
YouTube
YouTube channel
Click any card to switch the chart. Views can spike hard on a viral upload.
Views per day, last 90 days
387.2k last 30d total
-23.1%
vs prior 30d
Top videos · 30d
| Title | Views | Avg duration | CTR |
|---|---|---|---|
| How To Catch A Roadrunner | ACME Field Guide #1 | 66,279 | 3m 18s | 5.08% |
| Anvil Drop Test from 200ft | The Slo-mo Edition | 16,369 | 2m 36s | 10.92% |
| Unboxing the Jet-Propelled Pogo Stick | 78,206 | 3m 15s | 4.45% |
| We Built A Working Portable Hole. Here Is What Happened. | 51,149 | 2m 33s | 8.10% |
| Top 5 Dynamite Mistakes | ACME Safety Series | 79,715 | 5m 03s | 10.31% |
Traffic sources
YouTube search35.2%
Suggested videos28.6%
External17.4%
Browse features12.6%
Direct or unknown6.1%
Audience retention sample
x: 0–100% of video duration · y: % of viewers still watching
TikTok
TikTok channel
Click any card to switch the chart. Views on TikTok have heavy viral tails.
Views per day, last 90 days
1.2m last 30d total
-20.4%
vs prior 30d
Top videos · 30d
| Caption | Views | Likes | Shares | Comp% |
|---|---|---|---|---|
| POV: you ordered an anvil and the delivery man is wearing roller skates | 166,513 | 16,069 | 3,269 | 56.2% |
| Dynamite arrived in 24 hours. Worth it. | 234,826 | 22,148 | 4,312 | 42.6% |
| Portable hole life hack #1 | 374,345 | 51,627 | 12,081 | 45.1% |
| I tested the rocket skates so you do not have to | 15,033 | 2,108 | 503 | 44.5% |
| Roadrunner update day 47 | 190,656 | 17,722 | 5,214 | 56.1% |
Audience age
13-178.3%
18-2428.7%
25-3430.7%
35-4410.0%
45-5412.8%
55+9.5%
Top countries
| Country | Share |
|---|---|
| Germany | 19.3% |
| Mexico | 18.4% |
| Canada | 14.5% |
| United Kingdom | 13.3% |
| United States | 13.2% |
About this file. Acme Inc is a fictional placeholder, no real company depicted, all numbers are generated daily by a scheduled job on my droplet. For real clients I follow the same pattern but deploy the pipeline under their infrastructure.