All numbers synthetic.
The pipeline is real. Generated by scheduled imports, same shape as a live client report.
Last refresh: 30 Jun 2026, 17:12 UK
Case File 01 Genuine certified surplus
ACME Inc
Mail-order novelty industrial supplies, est. fiction. Anvils next-day, dynamite while stocks last. This page demonstrates the full reporting surface I deploy for paying clients: GA4, Search Console, Tag Manager, plus paid and organic across Facebook, Instagram, YouTube and TikTok.
Overview
Cross-channel snapshot, last 30 days
Synthetic numbers driven by the scheduled pipeline. Compare with prior 30 days to see direction. Hover any tile for the active date range.
GA4 sessions
86k
+11.5%
GSC clicks
27.1k
+18.7%
GTM tags firing
12/14
Last publish 26/06/2026
FB reach
450.6k
Spend US$6,262
IG followers
20.4k
+3.4%
YT views
378.1k
+15.0%
TT views
1.2m
+17.2%
GA4
Google Analytics 4
Server-side imports from the Google Analytics Data API into the report store, then surfaced here.
Sessions 30d
85,953
+11.5%
Users
66,838
Conversions
2,722
Revenue
US$127,117
Bounce rate
38.0%
Mobile / Desktop / Tablet
59% · 33% · 8%
Sessions, last 90 days
85,953last 30d
+11.5% vs prior 30d
Channel mix · 30d
| Channel | Sessions | Share | Conv |
|---|---|---|---|
| Organic Search | 20,687 | 24.1% | 510 |
| Display | 12,505 | 14.5% | 235 |
| Direct | 11,851 | 13.8% | 496 |
| Referral | 11,700 | 13.6% | 471 |
| Organic Social | 11,479 | 13.4% | 367 |
| 7,762 | 9.0% | 270 | |
| Paid Social | 5,113 | 5.9% | 184 |
| Paid Search | 4,855 | 5.7% | 153 |
Top pages · 30d
| Page | Sessions | Conv |
|---|---|---|
| / | 22,035 | 397 |
| /shop | 12,525 | 264 |
| /shop/dynamite | 8,567 | 176 |
| /shop/anvils | 6,857 | 136 |
| /blog/how-to-catch-roadrunner | 5,500 | 103 |
| /shop/rocket-skates | 5,362 | 150 |
| /returns | 5,256 | 96 |
| /contact | 4,811 | 173 |
| /delivery | 4,464 | 183 |
| /blog/anvil-buying-guide | 4,185 | 189 |
Top events · 30d
| Event | Count |
|---|---|
| click_catalogue | 13,795 |
| view_item | 5,855 |
| search | 4,647 |
| purchase | 4,606 |
| begin_checkout | 3,866 |
| newsletter_signup | 1,998 |
| add_to_cart | 1,879 |
| video_play | 1,286 |
Countries · 30d
| Country | Sessions | Share |
|---|---|---|
| United States | 27,142 | 31.6% |
| United Kingdom | 17,277 | 20.1% |
| Mexico | 12,082 | 14.1% |
| Australia | 8,514 | 9.9% |
| Spain | 5,512 | 6.4% |
| Canada | 8,138 | 9.5% |
| Germany | 7,288 | 8.5% |
Search Console
Google Search Console
Daily bulk export from GSC, joined with GA4 in the report store. Surfaces queries, pages and territory splits.
Clicks 30d
27,080
+18.7%
Impressions 30d
593.1k
CTR 30d
4.57%
Avg position
10.7
Impressions vs clicks, last 90 days
scale comparable, not absolute
Top queries · 30d
| Query | Clicks | Imp | CTR | Pos |
|---|---|---|---|---|
| is acme legit | 216 | 3,472 | 6.2% | 14.4 |
| best anvil 50kg | 161 | 3,228 | 5.0% | 15.3 |
| acme dynamite review | 122 | 2,271 | 5.4% | 8.9 |
| roadrunner trap | 121 | 1,787 | 6.8% | 20.7 |
| buy acme dynamite uk | 117 | 2,544 | 4.6% | 11.6 |
| jet pogo stick | 96 | 2,428 | 4.0% | 22.3 |
| iron bird seed pellets | 69 | 1,454 | 4.8% | 17.6 |
| acme anvil price | 57 | 1,422 | 4.0% | 11.2 |
| acme dynamite bulk discount | 51 | 2,185 | 2.3% | 8.3 |
| spring-loaded boxing glove | 44 | 1,148 | 3.8% | 10.5 |
| rocket roller skates review | 40 | 1,103 | 3.6% | 10.0 |
| portable hole how it works | 31 | 549 | 5.7% | 15.1 |
Top pages · 30d
| Page | Clicks | Imp | CTR |
|---|---|---|---|
| /returns | 203 | 3,184 | 6.4% |
| /shop/portable-hole | 199 | 3,259 | 6.1% |
| /blog/anvil-buying-guide | 130 | 2,806 | 4.6% |
| /blog/how-to-catch-roadrunner | 102 | 3,598 | 2.8% |
| /shop/dynamite | 96 | 2,933 | 3.3% |
| /delivery | 79 | 1,327 | 5.9% |
| /shop | 65 | 2,308 | 2.8% |
| /contact | 41 | 1,805 | 2.3% |
| /shop/anvils | 30 | 683 | 4.4% |
| /shop/rocket-skates | 12 | 578 | 2.1% |
Tag Manager
Google Tag Manager
Live tag inventory and recent fires, pulled from the Tag Manager API.
Container
GTM-KX3PLM2
Default Workspace
Tags configured
14
12 firing
Triggers
9
Last publish
26 Jun
Tag inventory
| Tag | Type | Trigger | Fires 30d | Status |
|---|---|---|---|---|
| GA4 - Config | GA4 Configuration | All Pages | 43,774 | firing |
| GA4 - Purchase | GA4 Event | Custom Event - Purchase | 78,792 | firing |
| GA4 - Lead | GA4 Event | Custom Event - Lead | 43,467 | firing |
| GA4 - Add to Cart | GA4 Event | Click - Add to Cart | 6,848 | firing |
| GA4 - Scroll 50 | GA4 Event | Scroll 50% | 19,264 | paused |
| Floodlight - DV360 Sales | Floodlight Sales | Custom Event - Purchase | 29,171 | firing |
| Floodlight - DV360 Counter | Floodlight Counter | All Pages | 16,403 | firing |
| Google Ads - Conv (Purchase) | Google Ads Conversion | Custom Event - Purchase | 23,541 | firing |
| Meta - Page View | Meta Pixel | All Pages | 4,105 | firing |
| Meta - Purchase | Meta Pixel | Custom Event - Purchase | 26,294 | firing |
| TikTok - Page View | TikTok Pixel | All Pages | 54,329 | paused |
| TikTok - Complete Payment | TikTok Pixel | Custom Event - Purchase | 57,465 | firing |
| Clarity - Inject | Clarity | All Pages | 40,845 | firing |
| Phone Click Tracker | GA4 Event | Click - Phone | 31,210 | firing |
Recent tag fires (debug log)
30 Jun, 16:32
Meta - Purchase
Click - Add to Cart · success
30 Jun, 14:48
GA4 - Purchase
Scroll 75% · success
30 Jun, 12:10
GA4 - Lead
Video Play · success
30 Jun, 11:48
Floodlight - DV360 Counter
Custom Event - Purchase · success
30 Jun, 11:37
Phone Click Tracker
Click - Add to Cart · success
30 Jun, 08:24
Phone Click Tracker
Scroll 50% · success
30 Jun, 05:32
Floodlight - DV360 Sales
Scroll 75% · success
30 Jun, 05:30
GA4 - Config
Form Submit · success
30 Jun, 05:26
GA4 - Config
Scroll 50% · success
30 Jun, 03:32
GA4 - Add to Cart
Scroll 50% · success
30 Jun, 02:25
Phone Click Tracker
Click - Phone · success
30 Jun, 02:25
GA4 - Add to Cart
All Pages · success
30 Jun, 02:15
Clarity - Inject
Custom Event - Lead · success
30 Jun, 01:13
GA4 - Scroll 50
Video Play · success
29 Jun, 23:57
Google Ads - Conv (Purchase)
Click - Phone · success
29 Jun, 23:38
TikTok - Page View
All Pages · success
29 Jun, 19:35
Phone Click Tracker
Click - Phone · success
29 Jun, 18:03
Meta - Page View
Custom Event - Purchase · success
Recent publish history
| Version | Published | Changes | Notes |
|---|---|---|---|
| v28 | 26/06/2026 | 5 | Phone click event |
| v27 | 22/06/2026 | 2 | Scroll threshold tune |
| v26 | 16/06/2026 | 2 | New consent block |
| v25 | 12/06/2026 | 2 | Purchase tag refactor |
| v24 | 05/06/2026 | 4 | Purchase tag refactor |
| v23 | 28/05/2026 | 6 | Clarity setup |
Facebook
Facebook page & ads
Page reach plus paid ad spend and demographics. Pulled from the Marketing API on schedule.
Impressions 30d
848.8k
Reach 30d
450.6k
Engagements 30d
27.4k
Ad spend 30d
US$6,262
Top posts · 30d
| Post | Reach | Reacts | Comments | Shares |
|---|---|---|---|---|
| New drop. Genuine ACME dynamite. Bumper packs back in stock. | 14,218 | 432 | 48 | 36 |
| Anvil season. 50kg or 500kg. We deliver same week. | 13,601 | 698 | 42 | 77 |
| Behind the scenes at the rocket skate lab. | 13,877 | 404 | 65 | 56 |
| Customer story. He says it changed his life. Roadrunner is still loose. | 12,826 | 502 | 72 | 65 |
| Reel: how the portable hole actually folds. | 12,339 | 412 | 86 | 63 |
Audience age
18-2429.5%
25-3419.8%
35-4416.3%
45-5411.6%
55-6411.6%
65+11.3%
F 44.7% · M 47.3% · Other 3.0%
Ad campaigns · 30d
| Campaign | Spend | CTR | CPA | Status |
|---|---|---|---|---|
| Anvil Q3 Prospecting | US$1,523 | 2.24% | US$44.09 | active |
| Dynamite Bulk Retarget | US$2,066 | 1.23% | US$36.01 | paused |
| Rocket Skates Launch | US$3,927 | 0.88% | US$23.79 | active |
| Portable Hole Lookalike US | US$1,043 | 1.97% | US$35.26 | active |
| Newsletter Subscribers Retarget | US$3,308 | 2.28% | US$34.87 | active |
Instagram
Instagram organic
Daily follower delta, reach, story and reel surfaces. Top performing posts from the last 30 days.
Followers
20,381
+3.4%
Reach 30d
438.8k
Story views 30d
282.4k
Reel plays 30d
1.3m
Top posts · 30d
| Type | Caption | Reach | Likes | Saves | Shares |
|---|---|---|---|---|---|
| Reel | New drop. Genuine ACME dynamite. Bumper packs back in stock. | 7,340 | 652 | 130 | 77 |
| Carousel | Anvil season. 50kg or 500kg. We deliver same week. | 18,902 | 1,215 | 179 | 98 |
| Photo | Behind the scenes at the rocket skate lab. | 8,253 | 355 | 148 | 70 |
| Reel | Customer story. He says it changed his life. Roadrunner is still loose. | 16,964 | 882 | 192 | 259 |
| Reel | Reel: how the portable hole actually folds. | 5,174 | 263 | 85 | 58 |
Audience cities
New York14.8%
Birmingham14.6%
London13.9%
Sydney13.5%
Manchester13.0%
Los Angeles12.3%
YouTube
YouTube channel
Daily views and watch time, traffic source mix, and a retention curve sample.
Views 30d
378.1k
+15.0%
Watch hours 30d
23.3k
Subscribers Δ 30d
+4,430
Top video CTR
8.46%
Top videos · 30d
| Title | Views | Avg duration | CTR |
|---|---|---|---|
| How To Catch A Roadrunner | ACME Field Guide #1 | 36,979 | 2m 53s | 8.46% |
| Anvil Drop Test from 200ft | The Slo-mo Edition | 59,569 | 2m 05s | 4.74% |
| Unboxing the Jet-Propelled Pogo Stick | 20,277 | 1m 30s | 11.13% |
| We Built A Working Portable Hole. Here Is What Happened. | 64,570 | 4m 26s | 10.21% |
| Top 5 Dynamite Mistakes | ACME Safety Series | 43,283 | 1m 32s | 4.90% |
Traffic sources
YouTube search35.5%
Suggested videos29.7%
External16.7%
Browse features11.2%
Direct or unknown6.9%
Audience retention sample
x: 0–100% of video duration · y: % of viewers still watching
TikTok
TikTok channel
Daily video views, follower growth, completion rate by video, audience splits.
Views 30d
1.2m
+17.2%
Followers
17.9k
Engagements 30d
92.3k
Avg completion
57.8%
Top videos · 30d
| Caption | Views | Likes | Shares | Comp% |
|---|---|---|---|---|
| POV: you ordered an anvil and the delivery man is wearing roller skates | 208,230 | 21,964 | 6,737 | 64.8% |
| Dynamite arrived in 24 hours. Worth it. | 388,057 | 53,737 | 5,594 | 47.7% |
| Portable hole life hack #1 | 154,697 | 19,240 | 4,580 | 49.8% |
| I tested the rocket skates so you do not have to | 122,467 | 16,827 | 3,304 | 62.0% |
| Roadrunner update day 47 | 381,530 | 41,572 | 5,359 | 64.8% |
Audience age
13-179.9%
18-2428.4%
25-3427.0%
35-4411.6%
45-5411.9%
55+11.1%
Top countries
| Country | Share |
|---|---|
| Canada | 16.9% |
| United States | 16.9% |
| Germany | 16.4% |
| Mexico | 16.2% |
| Australia | 11.7% |
About this report. Acme Inc is a fictional placeholder, no real company is depicted, all numbers are generated daily by a scheduled job on my droplet. For real clients I follow the same pattern but deploy the pipeline under their infrastructure (their DigitalOcean droplet, their Supabase project, their GCP, their Looker Studio). Day-to-day this means you keep ownership of the data and the dashboards, and I am replaceable if you ever need to be.