All numbers synthetic.
The pipeline is real. Generated by scheduled imports, same shape as a live client report.
Last refresh: 20 Sept 2026, 07:00 UK
CASE FILE 01
ACME INC
"Genuine Certified Surplus!"
Novelty industrial supplies · mail order · est. fiction
Anvils next-day. Dynamite while stocks last. This page demonstrates the full reporting surface I deploy for paying clients: GA4, Search Console, Tag Manager, plus paid and organic across Facebook, Instagram, YouTube and TikTok.
Overview
Cross-channel snapshot, last 30 days
Synthetic numbers driven by the scheduled pipeline. Compare with prior 30 days to see direction. Hover any tile for the active date range.
GA4 sessions
89k
+6.7%
GSC clicks
29.4k
+9.2%
GTM tags firing
14/14
Last publish 19/09/2026
FB reach
488.1k
Spend US$5,895
IG followers
18.7k
+2.9%
YT views
473.5k
+22.2%
TT views
1.7m
+73.7%
GA4
Google Analytics 4
Click any card to switch the chart below. Same pattern across every section.
Sessions per day, last 90 days
89,017 last 30d total
+6.7%
vs prior 30d
Channel mix · 30d
| Channel | Sessions | Share | Conv |
|---|---|---|---|
| Organic Search | 27,057 | 30.4% | 986 |
| Organic Social | 15,232 | 17.1% | 533 |
| Direct | 10,965 | 12.3% | 208 |
| 9,063 | 10.2% | 218 | |
| Referral | 7,638 | 8.6% | 175 |
| Paid Search | 6,862 | 7.7% | 149 |
| Display | 6,847 | 7.7% | 256 |
| Paid Social | 5,353 | 6.0% | 182 |
Top pages · 30d
| Page | Sessions | Conv |
|---|---|---|
| / | 23,367 | 488 |
| /shop | 13,106 | 239 |
| /shop/dynamite | 9,051 | 328 |
| /shop/anvils | 7,828 | 232 |
| /shop/rocket-skates | 6,171 | 214 |
| /blog/how-to-catch-roadrunner | 5,800 | 111 |
| /shop/portable-hole | 5,525 | 262 |
| /contact | 4,916 | 104 |
| /blog/anvil-buying-guide | 4,331 | 149 |
| /delivery | 3,861 | 115 |
Top events · 30d
| Event | Count |
|---|---|
| purchase | 14,969 |
| click_catalogue | 14,825 |
| video_play | 11,730 |
| view_item | 11,554 |
| begin_checkout | 10,674 |
| newsletter_signup | 10,104 |
Countries · 30d
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 17.1% |
| Mexico | 14.8% |
| Australia | 13.1% |
| Spain | 9.3% |
Search Console
Google Search Console
Click any card to switch the chart. Position is an inverse metric (lower is better).
Clicks per day, last 90 days
29,375 last 30d total
+9.2%
vs prior 30d
Top queries · 30d
| Query | Clicks | Imp | CTR | Pos |
|---|---|---|---|---|
| best anvil 50kg | 272 | 4,051 | 6.7% | 10.9 |
| acme anvil price | 267 | 3,650 | 7.3% | 8.2 |
| acme returns policy | 228 | 4,186 | 5.5% | 23.7 |
| is acme legit | 206 | 4,298 | 4.8% | 16.5 |
| spring-loaded boxing glove | 167 | 2,717 | 6.2% | 20.9 |
| buy acme dynamite uk | 131 | 2,075 | 6.3% | 2.9 |
| jet pogo stick | 89 | 2,343 | 3.8% | 7.9 |
| roadrunner trap | 81 | 3,102 | 2.6% | 19.6 |
| acme dynamite bulk discount | 80 | 1,243 | 6.4% | 20.3 |
| fastest anvil delivery | 58 | 1,257 | 4.6% | 10.9 |
| portable hole how it works | 37 | 501 | 7.4% | 13.0 |
| iron bird seed pellets | 37 | 1,295 | 2.9% | 4.4 |
Top pages · 30d
| Page | Clicks | Imp | CTR |
|---|---|---|---|
| /about | 134 | 3,520 | 3.8% |
| /shop/portable-hole | 106 | 3,670 | 2.9% |
| / | 90 | 1,423 | 6.3% |
| /shop/anvils | 76 | 2,686 | 2.8% |
| /shop | 65 | 3,351 | 1.9% |
| /returns | 56 | 2,054 | 2.7% |
| /blog/anvil-buying-guide | 52 | 3,264 | 1.6% |
| /delivery | 38 | 2,161 | 1.8% |
| /contact | 34 | 580 | 5.9% |
| /shop/dynamite | 20 | 344 | 5.8% |
Tag Manager
Google Tag Manager
Live tag inventory and recent fires, pulled from the Tag Manager API.
Container
GTM-KX3PLM2
Default Workspace
Tags configured
14
14 firing
Triggers
9
Last publish
19 Sept
Tag inventory
| Tag | Type | Trigger | Fires 30d | Status |
|---|---|---|---|---|
| GA4 - Config | GA4 Configuration | All Pages | 42,417 | firing |
| GA4 - Purchase | GA4 Event | Custom Event - Purchase | 64,227 | firing |
| GA4 - Lead | GA4 Event | Custom Event - Lead | 36,024 | firing |
| GA4 - Add to Cart | GA4 Event | Click - Add to Cart | 58,875 | firing |
| GA4 - Scroll 50 | GA4 Event | Scroll 50% | 8,287 | firing |
| Floodlight - DV360 Sales | Floodlight Sales | Custom Event - Purchase | 20,898 | firing |
| Floodlight - DV360 Counter | Floodlight Counter | All Pages | 23,168 | firing |
| Google Ads - Conv (Purchase) | Google Ads Conversion | Custom Event - Purchase | 49,231 | firing |
| Meta - Page View | Meta Pixel | All Pages | 77,779 | firing |
| Meta - Purchase | Meta Pixel | Custom Event - Purchase | 64,058 | firing |
| TikTok - Page View | TikTok Pixel | All Pages | 16,992 | firing |
| TikTok - Complete Payment | TikTok Pixel | Custom Event - Purchase | 61,056 | firing |
| Clarity - Inject | Clarity | All Pages | 48,428 | firing |
| Phone Click Tracker | GA4 Event | Click - Phone | 63,736 | firing |
Recent tag fires (debug log)
20 Sept, 06:47
Floodlight - DV360 Sales
Custom Event - Lead · success
20 Sept, 05:52
GA4 - Config
Click - Phone · success
20 Sept, 05:35
Floodlight - DV360 Counter
Scroll 50% · success
20 Sept, 04:09
TikTok - Complete Payment
Scroll 50% · success
20 Sept, 02:14
GA4 - Add to Cart
Custom Event - Lead · success
20 Sept, 02:13
GA4 - Add to Cart
Form Submit · success
20 Sept, 00:58
GA4 - Config
Scroll 75% · success
19 Sept, 23:40
GA4 - Lead
Custom Event - Purchase · success
19 Sept, 23:15
GA4 - Purchase
Video Play · success
19 Sept, 21:49
TikTok - Complete Payment
Click - Phone · success
19 Sept, 19:07
GA4 - Scroll 50
Custom Event - Lead · success
19 Sept, 18:05
Google Ads - Conv (Purchase)
Scroll 75% · success
19 Sept, 15:28
Clarity - Inject
Click - Add to Cart · success
19 Sept, 14:43
GA4 - Config
Scroll 50% · success
19 Sept, 13:47
GA4 - Lead
Custom Event - Purchase · success
19 Sept, 12:41
GA4 - Config
Form Submit · success
19 Sept, 11:21
GA4 - Scroll 50
Scroll 75% · success
19 Sept, 07:50
Phone Click Tracker
Custom Event - Purchase · success
Recent publish history
| Version | Published | Changes | Notes |
|---|---|---|---|
| v28 | 19/09/2026 | 1 | Scroll threshold tune |
| v27 | 13/09/2026 | 1 | Phone click event |
| v26 | 07/09/2026 | 3 | TikTok pixel fix |
| v25 | 01/09/2026 | 2 | TikTok pixel fix |
| v24 | 23/08/2026 | 7 | Purchase tag refactor |
| v23 | 17/08/2026 | 6 | Clarity setup |
Facebook
Facebook page & ads
Click any card to switch the chart. Ad spend runs on a separate flight cadence.
Reach per day, last 90 days
488.1k last 30d total
Top posts · 30d
| Post | Reach | Reacts | Comments | Shares |
|---|---|---|---|---|
| New drop. Genuine ACME dynamite. Bumper packs back in stock. | 11,483 | 611 | 65 | 24 |
| Anvil season. 50kg or 500kg. We deliver same week. | 11,722 | 486 | 48 | 58 |
| Behind the scenes at the rocket skate lab. | 8,682 | 431 | 39 | 27 |
| Customer story. He says it changed his life. Roadrunner is still loose. | 6,367 | 183 | 30 | 24 |
| Reel: how the portable hole actually folds. | 5,367 | 327 | 11 | 17 |
Audience age
18-2430.6%
25-3420.1%
35-4413.6%
45-5413.1%
55-6412.0%
65+10.5%
F 46.0% · M 51.4% · Other 3.0%
Ad campaigns · 30d
| Campaign | Spend | CTR | CPA | Status |
|---|---|---|---|---|
| Anvil Q3 Prospecting | US$1,557 | 2.53% | US$18.22 | active |
| Dynamite Bulk Retarget | US$1,810 | 1.11% | US$27.88 | active |
| Rocket Skates Launch | US$3,987 | 2.39% | US$51.02 | active |
| Portable Hole Lookalike US | US$3,224 | 2.82% | US$24.42 | active |
| Newsletter Subscribers Retarget | US$3,639 | 2.64% | US$15.88 | active |
Instagram
Instagram organic
Click any card to switch the chart. Followers accretes; reach and reel plays spike per post.
Followers, last 90 days
18,719 current
+2.9%
vs prior 30d
Top posts · 30d
| Type | Caption | Reach | Likes | Saves | Shares |
|---|---|---|---|---|---|
| Reel | New drop. Genuine ACME dynamite. Bumper packs back in stock. | 15,696 | 1,015 | 293 | 241 |
| Carousel | Anvil season. 50kg or 500kg. We deliver same week. | 13,028 | 925 | 256 | 146 |
| Photo | Behind the scenes at the rocket skate lab. | 12,359 | 781 | 144 | 169 |
| Reel | Customer story. He says it changed his life. Roadrunner is still loose. | 23,286 | 1,279 | 383 | 319 |
| Reel | Reel: how the portable hole actually folds. | 12,386 | 784 | 165 | 105 |
Audience cities
London22.2%
Sydney18.9%
Los Angeles13.6%
Toronto11.2%
Manchester10.1%
Madrid8.7%
YouTube
YouTube channel
Click any card to switch the chart. Views can spike hard on a viral upload.
Views per day, last 90 days
473.5k last 30d total
+22.2%
vs prior 30d
Top videos · 30d
| Title | Views | Avg duration | CTR |
|---|---|---|---|
| How To Catch A Roadrunner | ACME Field Guide #1 | 25,545 | 3m 18s | 6.95% |
| Anvil Drop Test from 200ft | The Slo-mo Edition | 48,962 | 5m 01s | 3.81% |
| Unboxing the Jet-Propelled Pogo Stick | 21,985 | 1m 21s | 6.78% |
| We Built A Working Portable Hole. Here Is What Happened. | 71,185 | 1m 26s | 4.69% |
| Top 5 Dynamite Mistakes | ACME Safety Series | 84,117 | 3m 37s | 11.79% |
Traffic sources
YouTube search36.8%
Suggested videos27.8%
External17.1%
Browse features11.1%
Direct or unknown7.2%
Audience retention sample
x: 0–100% of video duration · y: % of viewers still watching
TikTok
TikTok channel
Click any card to switch the chart. Views on TikTok have heavy viral tails.
Views per day, last 90 days
1.7m last 30d total
+73.7%
vs prior 30d
Top videos · 30d
| Caption | Views | Likes | Shares | Comp% |
|---|---|---|---|---|
| POV: you ordered an anvil and the delivery man is wearing roller skates | 349,389 | 40,011 | 12,520 | 54.6% |
| Dynamite arrived in 24 hours. Worth it. | 289,540 | 38,836 | 4,953 | 46.8% |
| Portable hole life hack #1 | 310,444 | 38,276 | 8,294 | 51.1% |
| I tested the rocket skates so you do not have to | 195,634 | 28,607 | 6,503 | 42.3% |
| Roadrunner update day 47 | 16,377 | 1,607 | 533 | 39.9% |
Audience age
13-1712.2%
18-2428.2%
25-3428.1%
35-4410.2%
45-5410.7%
55+10.6%
Top countries
| Country | Share |
|---|---|
| Canada | 19.5% |
| Mexico | 18.6% |
| Australia | 14.7% |
| Germany | 14.7% |
| United States | 14.6% |
About this file. Acme Inc is a fictional placeholder, no real company depicted, all numbers are generated daily by a scheduled job on my droplet. For real clients I follow the same pattern but deploy the pipeline under their infrastructure.