All numbers synthetic.
The pipeline is real. Generated by scheduled imports, same shape as a live client report.
Last refresh: 21 Jul 2026, 07:00 UK
CASE FILE 01
ACME INC
"Genuine Certified Surplus!"
Novelty industrial supplies · mail order · est. fiction
Anvils next-day. Dynamite while stocks last. This page demonstrates the full reporting surface I deploy for paying clients: GA4, Search Console, Tag Manager, plus paid and organic across Facebook, Instagram, YouTube and TikTok.
Overview
Cross-channel snapshot, last 30 days
Synthetic numbers driven by the scheduled pipeline. Compare with prior 30 days to see direction. Hover any tile for the active date range.
GA4 sessions
98.5k
+14.9%
GSC clicks
32.1k
+10.8%
GTM tags firing
13/14
Last publish 20/07/2026
FB reach
460.7k
Spend US$7,238
IG followers
20.1k
+3.0%
YT views
577.2k
+72.2%
TT views
2m
+72.4%
GA4
Google Analytics 4
Click any card to switch the chart below. Same pattern across every section.
Sessions per day, last 90 days
98,486 last 30d total
+14.9%
vs prior 30d
Channel mix · 30d
| Channel | Sessions | Share | Conv |
|---|---|---|---|
| Organic Search | 20,495 | 20.8% | 856 |
| Direct | 18,044 | 18.3% | 412 |
| Paid Search | 15,419 | 15.7% | 320 |
| Paid Social | 11,913 | 12.1% | 492 |
| 10,124 | 10.3% | 423 | |
| Referral | 8,691 | 8.8% | 354 |
| Organic Social | 7,544 | 7.7% | 271 |
| Display | 6,256 | 6.3% | 193 |
Top pages · 30d
| Page | Sessions | Conv |
|---|---|---|
| / | 26,719 | 921 |
| /shop | 12,926 | 464 |
| /shop/dynamite | 11,643 | 362 |
| /shop/anvils | 7,933 | 259 |
| /shop/portable-hole | 6,455 | 182 |
| /shop/rocket-skates | 5,782 | 150 |
| /returns | 5,535 | 258 |
| /blog/how-to-catch-roadrunner | 5,499 | 258 |
| /contact | 4,750 | 161 |
| /blog/anvil-buying-guide | 4,227 | 153 |
Top events · 30d
| Event | Count |
|---|---|
| newsletter_signup | 12,744 |
| begin_checkout | 12,182 |
| purchase | 8,807 |
| click_catalogue | 4,741 |
| search | 4,414 |
| add_to_cart | 2,873 |
Countries · 30d
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 17.1% |
| Mexico | 14.0% |
| Australia | 13.3% |
| Spain | 9.6% |
Search Console
Google Search Console
Click any card to switch the chart. Position is an inverse metric (lower is better).
Clicks per day, last 90 days
32,090 last 30d total
+10.8%
vs prior 30d
Top queries · 30d
| Query | Clicks | Imp | CTR | Pos |
|---|---|---|---|---|
| buy acme dynamite uk | 225 | 3,203 | 7.0% | 14.2 |
| jet pogo stick | 175 | 2,431 | 7.2% | 18.5 |
| spring-loaded boxing glove | 141 | 2,601 | 5.4% | 22.7 |
| iron bird seed pellets | 134 | 4,006 | 3.3% | 18.4 |
| is acme legit | 107 | 1,450 | 7.4% | 4.2 |
| fastest anvil delivery | 76 | 1,764 | 4.3% | 4.4 |
| acme dynamite review | 74 | 1,555 | 4.8% | 15.6 |
| roadrunner trap | 71 | 1,576 | 4.5% | 17.2 |
| best anvil 50kg | 69 | 1,501 | 4.6% | 6.1 |
| rocket roller skates review | 65 | 3,208 | 2.0% | 5.3 |
| acme returns policy | 61 | 1,170 | 5.2% | 2.9 |
| acme catalogue 2026 | 57 | 2,659 | 2.1% | 14.3 |
Top pages · 30d
| Page | Clicks | Imp | CTR |
|---|---|---|---|
| /delivery | 93 | 1,708 | 5.4% |
| /shop/anvils | 84 | 1,638 | 5.1% |
| /shop/dynamite | 83 | 2,590 | 3.2% |
| /shop | 82 | 1,323 | 6.2% |
| /shop/portable-hole | 79 | 2,079 | 3.8% |
| / | 74 | 2,475 | 3.0% |
| /blog/how-to-catch-roadrunner | 73 | 2,257 | 3.2% |
| /blog/anvil-buying-guide | 69 | 3,525 | 2.0% |
| /returns | 56 | 2,421 | 2.3% |
| /about | 44 | 1,913 | 2.3% |
Tag Manager
Google Tag Manager
Live tag inventory and recent fires, pulled from the Tag Manager API.
Container
GTM-KX3PLM2
Default Workspace
Tags configured
14
13 firing
Triggers
9
Last publish
20 Jul
Tag inventory
| Tag | Type | Trigger | Fires 30d | Status |
|---|---|---|---|---|
| GA4 - Config | GA4 Configuration | All Pages | 33,944 | paused |
| GA4 - Purchase | GA4 Event | Custom Event - Purchase | 72,682 | firing |
| GA4 - Lead | GA4 Event | Custom Event - Lead | 11,039 | firing |
| GA4 - Add to Cart | GA4 Event | Click - Add to Cart | 52,918 | firing |
| GA4 - Scroll 50 | GA4 Event | Scroll 50% | 49,990 | firing |
| Floodlight - DV360 Sales | Floodlight Sales | Custom Event - Purchase | 50,359 | firing |
| Floodlight - DV360 Counter | Floodlight Counter | All Pages | 63,707 | firing |
| Google Ads - Conv (Purchase) | Google Ads Conversion | Custom Event - Purchase | 41,598 | firing |
| Meta - Page View | Meta Pixel | All Pages | 18,864 | firing |
| Meta - Purchase | Meta Pixel | Custom Event - Purchase | 33,822 | firing |
| TikTok - Page View | TikTok Pixel | All Pages | 19,633 | firing |
| TikTok - Complete Payment | TikTok Pixel | Custom Event - Purchase | 47,024 | firing |
| Clarity - Inject | Clarity | All Pages | 36,141 | firing |
| Phone Click Tracker | GA4 Event | Click - Phone | 68,948 | firing |
Recent tag fires (debug log)
21 Jul, 04:58
GA4 - Add to Cart
Scroll 50% · success
21 Jul, 04:24
GA4 - Purchase
Scroll 75% · success
21 Jul, 03:12
Floodlight - DV360 Sales
Scroll 50% · success
21 Jul, 02:14
TikTok - Complete Payment
Video Play · success
20 Jul, 21:47
Phone Click Tracker
Custom Event - Purchase · success
20 Jul, 20:55
Floodlight - DV360 Counter
Video Play · success
20 Jul, 20:01
Floodlight - DV360 Counter
Scroll 75% · success
20 Jul, 19:26
GA4 - Add to Cart
Click - Add to Cart · success
20 Jul, 16:49
GA4 - Scroll 50
Click - Phone · success
20 Jul, 16:10
Floodlight - DV360 Counter
Scroll 50% · success
20 Jul, 15:43
Floodlight - DV360 Sales
Click - Add to Cart · success
20 Jul, 15:35
TikTok - Page View
All Pages · success
20 Jul, 14:49
Google Ads - Conv (Purchase)
Scroll 75% · success
20 Jul, 13:13
GA4 - Purchase
Custom Event - Purchase · success
20 Jul, 10:34
Floodlight - DV360 Counter
Video Play · success
20 Jul, 10:18
Phone Click Tracker
All Pages · success
20 Jul, 09:07
GA4 - Lead
Click - Add to Cart · success
20 Jul, 08:59
TikTok - Page View
All Pages · success
Recent publish history
| Version | Published | Changes | Notes |
|---|---|---|---|
| v27 | 20/07/2026 | 2 | Clarity setup |
| v26 | 13/07/2026 | 1 | New consent block |
| v25 | 08/07/2026 | 6 | Purchase tag refactor |
| v24 | 29/06/2026 | 6 | Scroll threshold tune |
| v23 | 27/06/2026 | 6 | Phone click event |
| v22 | 18/06/2026 | 4 | Clarity setup |
Facebook
Facebook page & ads
Click any card to switch the chart. Ad spend runs on a separate flight cadence.
Reach per day, last 90 days
460.7k last 30d total
Top posts · 30d
| Post | Reach | Reacts | Comments | Shares |
|---|---|---|---|---|
| New drop. Genuine ACME dynamite. Bumper packs back in stock. | 4,007 | 89 | 21 | 19 |
| Anvil season. 50kg or 500kg. We deliver same week. | 7,568 | 176 | 19 | 13 |
| Behind the scenes at the rocket skate lab. | 12,508 | 498 | 30 | 65 |
| Customer story. He says it changed his life. Roadrunner is still loose. | 4,074 | 106 | 17 | 25 |
| Reel: how the portable hole actually folds. | 3,094 | 71 | 9 | 7 |
Audience age
18-2431.4%
25-3419.9%
35-4415.7%
45-5413.7%
55-6410.3%
65+8.9%
F 50.0% · M 50.3% · Other 3.0%
Ad campaigns · 30d
| Campaign | Spend | CTR | CPA | Status |
|---|---|---|---|---|
| Anvil Q3 Prospecting | US$1,550 | 2.45% | US$36.82 | active |
| Dynamite Bulk Retarget | US$2,627 | 2.68% | US$39.34 | active |
| Rocket Skates Launch | US$3,095 | 0.89% | US$33.77 | active |
| Portable Hole Lookalike US | US$1,109 | 1.97% | US$31.30 | active |
| Newsletter Subscribers Retarget | US$1,321 | 1.05% | US$20.08 | active |
Instagram
Instagram organic
Click any card to switch the chart. Followers accretes; reach and reel plays spike per post.
Followers, last 90 days
20,134 current
+3.0%
vs prior 30d
Top posts · 30d
| Type | Caption | Reach | Likes | Saves | Shares |
|---|---|---|---|---|---|
| Reel | New drop. Genuine ACME dynamite. Bumper packs back in stock. | 21,427 | 1,280 | 253 | 176 |
| Carousel | Anvil season. 50kg or 500kg. We deliver same week. | 18,205 | 846 | 341 | 127 |
| Photo | Behind the scenes at the rocket skate lab. | 16,843 | 1,128 | 253 | 219 |
| Reel | Customer story. He says it changed his life. Roadrunner is still loose. | 22,826 | 1,563 | 407 | 156 |
| Reel | Reel: how the portable hole actually folds. | 11,789 | 490 | 126 | 70 |
Audience cities
New York14.2%
Los Angeles13.8%
London13.8%
Birmingham13.7%
Madrid13.3%
Sydney10.8%
YouTube
YouTube channel
Click any card to switch the chart. Views can spike hard on a viral upload.
Views per day, last 90 days
577.2k last 30d total
+72.2%
vs prior 30d
Top videos · 30d
| Title | Views | Avg duration | CTR |
|---|---|---|---|
| How To Catch A Roadrunner | ACME Field Guide #1 | 94,709 | 4m 43s | 8.42% |
| Anvil Drop Test from 200ft | The Slo-mo Edition | 65,278 | 3m 19s | 9.52% |
| Unboxing the Jet-Propelled Pogo Stick | 31,212 | 2m 42s | 9.34% |
| We Built A Working Portable Hole. Here Is What Happened. | 79,534 | 3m 59s | 6.63% |
| Top 5 Dynamite Mistakes | ACME Safety Series | 94,015 | 2m 11s | 9.85% |
Traffic sources
YouTube search37.3%
Suggested videos29.3%
External14.5%
Browse features11.0%
Direct or unknown7.9%
Audience retention sample
x: 0–100% of video duration · y: % of viewers still watching
TikTok
TikTok channel
Click any card to switch the chart. Views on TikTok have heavy viral tails.
Views per day, last 90 days
2m last 30d total
+72.4%
vs prior 30d
Top videos · 30d
| Caption | Views | Likes | Shares | Comp% |
|---|---|---|---|---|
| POV: you ordered an anvil and the delivery man is wearing roller skates | 247,552 | 28,849 | 6,683 | 44.7% |
| Dynamite arrived in 24 hours. Worth it. | 318,328 | 45,411 | 8,829 | 62.3% |
| Portable hole life hack #1 | 240,162 | 21,662 | 5,623 | 50.0% |
| I tested the rocket skates so you do not have to | 286,121 | 40,498 | 4,086 | 38.6% |
| Roadrunner update day 47 | 231,331 | 22,416 | 6,123 | 50.4% |
Audience age
13-1712.5%
18-2425.9%
25-3427.3%
35-449.7%
45-5412.7%
55+12.0%
Top countries
| Country | Share |
|---|---|
| Mexico | 21.3% |
| Canada | 18.6% |
| Australia | 17.9% |
| Germany | 12.5% |
| Spain | 11.6% |
About this file. Acme Inc is a fictional placeholder, no real company depicted, all numbers are generated daily by a scheduled job on my droplet. For real clients I follow the same pattern but deploy the pipeline under their infrastructure.